Piloting deletion: Naked Juicebar’s reverse nudge

Naked Juicebar lost sales when it removed a product line that appeared not to sell well – the reasons why were complex and important.

Naked Juicebar is a Swedish operation that was born at a surf beach in Australia, where founder Maria Wirén, on her travels, discovered a passion for home-made smoothies, supplied by her new partner Steve Collyer. Back in Sweden, the pair continued to experiment with smoothies and juices using local produce, eventually setting up the first Naked Juicebar in 2007.

Since then, it’s expanded via franchising – it now has 26 franchises – to become a multi-million-dollar business offering juices, smoothies, healthy lunches and natural snacks from small units in shopping malls, travel terminals and pedestrian streets across much of Sweden. However,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands