Naked Juicebar is a Swedish operation that was born at a surf beach in Australia, where founder Maria Wirén, on her travels, discovered a passion for home-made smoothies, supplied by her new partner Steve Collyer. Back in Sweden, the pair continued to experiment with smoothies and juices using local produce, eventually setting up the first Naked Juicebar in 2007.
Since then, it’s expanded via franchising – it now has 26 franchises – to become a multi-million-dollar business offering juices, smoothies, healthy lunches and natural snacks from small units in shopping malls, travel terminals and pedestrian streets across much of Sweden. However,...