Pizza Hut: Female gamers' new hero

Pizza Hut, a fast food chain, revived a game avatar and launched a campaign to have it incorporated into King of Glory (an online game).

Campaign details

Brand: Pizza HutBrand owner: Yum ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Sales promotion, Social media, Word of mouth, influencersBudget: No budget

Executive summary

Pizza Hut has been a strategic partner of King of Glory, the world's number 1 mobile game with over 200 million players for more than five years. So, when King of Glory gave their community the chance to vote for one new community-created avatar to be brought into the game as a regular character, Pizza Hut had an...

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