Campaign details
Brand: PKBI (Indonesian Family Planning Association)Brand owner: PKBI (Indonesian Family Planning Association)Entrant company: M&C Saatchi JakartaMarket: IndonesiaSector: Contraceptives, family planningMedia channels: Online video, Social mediaBudget: 0k
Executive summary
One-in-eight girls in Indonesia were being married off before the age of 18, and social norms – prevalent amongst all sections of society – dictated that this was acceptable. Perkumpulan Keluarga s Indonesia (PKBI), a non-government organisation (NGO) that pioneers family planning and birth control in Indonesia, wanted to nudge the the Government to pass legislation to...