7-Eleven: Slurpee Count & Win

7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

Agency: Orion Social Media, Malaysia

The Summary Statement

7-Eleven Malaysia are known as the biggest convenience store in the country with more than 2,224 stores nationwide and more than 1,200,000 fans on Facebook as of Year 2017, hence, we are actively looking for ways to reward and express our gratitude towards our consumers' loyalty for their continuous support over the years.

In our continuous effort to build brand loyalty towards the 7-Eleven products, we launched the 7-Eleven Slurpee Count & Win campaign for 8 weeks from 4th April until 30thMay 2017 and this campaign was...

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