SM Supermalls: SM Moments

Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

Agency: DDB Group, Philippines

Summary Statement

One cannot stress enough the importance of family, most especially for Filipinos. It plays a role in the formation of the personality and character of every human being. And for over three decades, Filipino families have been celebrating most of their most unforgettable moments at a special place they call their second home – SM Supermalls!Keeping these “Filipino family moments” insight in mind, SM launched its social media video campaign titled, “#SMoments,” which primarily aimed to immortalize the many meaningful family experiences that have transpired at their favorite SM malls and connect...

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