Poland, Advertising expenditure as a share of GDP

An overview of advertising expenditure as a share of gross domestic product (GDP) in Poland since 1995.

The link between advertising expenditure and GDP is important because it provides an indicator of the relevance of the ad industry to the country’s economy. Gross domestic product (GDP) is the monetary value of all the finished goods and services produced within a country's borders in a specific time period. It is the standard measurement of a country’s economy.

Adspend as a share of GDP is calculated using GDP figures provided by the International Monetary Fund (IMF) and media data from WARC's partners in the market. ...

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