Police Now: Take:90 – A Lesson in Anger Management

Police Now, an initiative to get young people into policing, helped tackle violent crime in the UK by launching TAKE:90, an initiative that encouraged anger management by taking 90 seconds to calm down.

Campaign details

Brand: Police NowClient: Police NowAgency: Grey London

Summary

Helping an overstretched police force tackle violent crime on the streets of Britain. No small task.

This paper shows how planning through its quest to keep digging - into the data, the behaviour and the science - went beyond communications to create a behavioural tool that helped the police 'police' behaviour without being there, allowing officers to focus their efforts where it was needed most.

Footie brawls or school gate scraps may not be the most headline-grabbing of issues but planning identified that these types...

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