Campaign details
Brand: Pond's MenBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k
Executive summary
POND'S was competing in a fast-paced skincare category and was facing the challenge of losing relevance with Millennials and Gen Z consumers. At the same time, the brand was scaling up its precision marketing efforts. There was an opportunity to use AI technology to drive creative excellence at scale.
Market background & objectives
Data driven marketing is a key pillar in Unilever's...