Pond's: See What Happens

Dilip Garga, Sumegha Rao

Beauty brand Pond's created a cross-channel campaign to future-proof its sales by boosting relevance among younger Indian women.

Campaign details

Brand: Pond'sBrand owner: UnileverLead agency: Ogilvy SingaporeContributing agencies: Ogilvy India, Mindshare SingaporeMarket: IndiaIndustries: Skin care, sun protectionMedia channels: Content marketing, Online video, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

"We didn't do anything wrong, yet somehow, we lost"

– Stephen Elop, Nokia

In every legacy brand's lifetime, there comes a moment when you get a glimpse of the future and are presented with a choice to either change things right away or risk being lost...

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