Summary
Macmillan commissioned Populus to understand what needs and support they should invest in to effectively improve cancer patient's quality of life. This was crucial to shape Macmillan's five-year strategy and ambition to reach and improve the lives of everyone living with cancer.
We used the responses from our large-scale cancer patient needs and quality of life survey to create a simulator that predicts which of Macmillan's interventions produce the greatest gains in patients' quality of life. The programme represented a unique and innovative solution through:
- Advanced machine learning to take into account non-linear relationships;
- Interaction models, which were something...