Predicting Select Mobile Service Preferences Based on Demographic Profile of Mobile Users in Oman
Mithun Shrivastava and D. Israel
Abstract:
The purpose of this paper was to examine the influence of demographic characteristics of mobile users on their choice of a mobile service provider as well as on their choice concerning the type of connection, pre-paid or postpaid. A set of nine demographic factors and three other factors relevant to the study were chosen and a bi-lingual questionnaire was developed in English and Arabic. The questionnaire was pre-tested on 50 participants, and subsequently distributed to 600 participants, identified...