Prescription Medicine In Chronic Spontaneous Urticaria: Life Changing

Publicis LifeBrands, a healthcare advertising agency, helped a multinational pharmaceutical company (unnamed) transform one of its drug products into a true brand.

Campaign details

Brand: Prescription Medicine In Chronic Spontaneous UrticariaClient: Multinational Pharmaceuticals CompanyAgency: Publicis LifeBrands

Summary

In the world of healthcare communications, the strict regulatory environment and complex audience mix often means that brand impact and recall across campaigns is purposefully limited. In a world where nothing is allowed to look or feel the same, how do you build a brand? Taking the solid principles of insight, idea and brand values so well established in consumer brand building, the Publicis LifeBrands planning team took a world leading pharmaceutical client on a journey from disparate campaigns to...

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