Pringles: Not just another gaming story

Pringles, a potato crisp brand, launched a campaign in Europe to stretch the brand into new snack occasions and increase future growth.

Campaign details

Brand: PringlesAgency: Grey London

A Gaming Story Unlike Any Other

In February 2021 planning helped Pringles became the most talked about brand amongst gamers on live streaming channel Twitch.

We did this by creating a world first in the world of gaming and advertising.

Creating a real gaming character (Frank the Zombie) putting him in a real game (West of Dead) then bringing him into the real world (live on Twitch).

Turning him from an undead flesh eating Zombie into a friendly, social, Pringles loving friend of gamers.

Before putting him back into game a...

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