Campaign details
Brand: PringlesAgency: Grey London
A Gaming Story Unlike Any Other
In February 2021 planning helped Pringles became the most talked about brand amongst gamers on live streaming channel Twitch.
We did this by creating a world first in the world of gaming and advertising.
Creating a real gaming character (Frank the Zombie) putting him in a real game (West of Dead) then bringing him into the real world (live on Twitch).
Turning him from an undead flesh eating Zombie into a friendly, social, Pringles loving friend of gamers.
Before putting him back into game a...