Procter & Gamble outlines new consumer habits that will survive the pandemic

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.

Procter & Gamble, the consumer-packaged goods manufacturer, believes that numerous habits which have taken root during the COVID-19 pandemic will possess long-term staying power.

Several months of lockdowns, anxiety surrounding personal health, and occasional product shortages have led to a demand spike in a variety of P&G’s major categories, providing a boost to offerings from Tide laundry detergent to Gain dishwashing liquid and Febreze air fresheners.

And Jon Moeller, P&G’s chief operating officer and chief financial officer, explained on a quarterly earnings call – where P&G reported organic growth of 8% – that the length of the pandemic can be...

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