Product placement landing stronger marketing punch

David Ward

As consumers' entertainment consumption patterns continue to change dramatically, a growing number of brands and organizations are starting to look at product placement in a new light, fueled by integrated marketing.

It wasn't that long ago that product placement was viewed as a luxury for marketers, who would pay up for the opportunity to have their product appear in a movie scene or TV show for a few precious seconds.

But as consumers' entertainment consumption patterns continue to change dramatically, a growing number of brands and organizations are starting to look at product placement in a new light, fueled by integrated marketing and more and more affordable programming options.

Stacy Jones, CEO of influencer and product placement agency Hollywood Branded, says she's seen a big uptick in inquiries from companies that...

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