Publicis Media: The X that changes the media world

This paper outlines the benefits of X-Cross, a cross-media execution system that combines TV and online to maximise reach and increase media efficiency for multiscreen campaigns.
  • The system connects market research with big data and combines TV and online into a scalable and automatic campaign attribution system.
  • The objectives for X-Cross were to maximise net reach and optimise contacts and frequency across TV and online, and to find new and unique opportunities for story telling across TV and online with regards to the customer journey.
  • X-Cross successfully targeted TV viewers and pushed the display messages to optimize the conversion.
  • It also saw substantial cost savings through efficient cross-media optimisation, with a 480K euro saving compared to a normal TV and online campaign....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands