Campaign details
Brand: RacoldLead Agency: WATConsultRegion: APAC
Strategy
Objective
Amazon is the largest single eCommerce platform in India and has a spread of audiences from all parts of the country, including an increasing share from Tier 2 and Tier 3 cities/towns. During the winter season, the central, the northern, and certain parts of the southern regions of India see a rise in the demand for water heaters. Racold is India's most trusted brand of water heaters from the house of Ariston Thermo Group. Unlike the other players in the category (who are home appliances brands)...