Ralph Breaks the Internet: Turning Ad Blockers into Ad Lovers

Ralph Breaks the Internet, a film produced by Walt Disney Animation Studios, promoted the release of its new film Ralph Breaks the Internet among young audiences by hacking a gamer’s live Twitch stream and getting characters from the film to appear and cause chaos.

Selected creative: Ralph Breaks the Internet – Turning Ad Blockers into Ad Lovers

Credits

Media agency: OMD DüsseldorfMedia Strategy: Simone Reifferscheid / Lukas BrocksMedia Strategy, Idea Creation: Janina RauchIdea Creation:Agata Frank / Julia Sabeike...

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