Creative 100: Lessons from the world's best creative campaigns 2019

Discusses lessons from the top Creative 100 campaigns, including an interview with David Lubars, Chief Creative Officer, BBDO Worldwide and the top 2019 campaigns.
  • Creativity needs to be agile and fluid to prevent agencies from becoming too stuck in processes.
  • Telling stories across the user experience, not just singular executions, can add significant value to campaigns.
  • Creative work needs to be bold and sometimes a little scary; marketers particularly benefitted from customer participation this year.
  • Purpose has evolved towards changing consumer behaviour but for this to be effective brands have realised that they need to change too....

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