The world's best retail campaigns and companies 2018

Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.
  • Three brands appear in all three brand rankings, and each is ranked top in one; IKEA for creativity, McDonalds for media, and Burger King for effectiveness.
  • Burger King appears five times across the three top 10 campaign rankings with three different campaigns, and its owner, Restaurant Brands International, is the most effective advertiser for the retail sector.
  • Each of the three agency network rankings has a different winner; DDB Worldwide for creativity, OMD Worldwide for media and BBDO Worldwide for effectiveness.
  • These agencies represent a clean sweep for holding company Omnicom Group in the retail category, though...

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