WARC Creative 100: Summary of results 2021

The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.
  • Across the top 10 campaigns, it is clear that challenging accepted norms can lead to success.
  • Burger King’s momentum did not slow in 2020 as it continued to generate highly creative campaigns, with Moldy Whopper and Stevenage Challenge occupying the top two campaign slots.
  • Therefore, it is unsurprising that Burger King is the overall top brand, with its owner company Restaurant Brands International taking the top advertiser spot.
  • With DAVID Miami the top agency and Ogilvy top of the agency network list, WPP gains the top holding company position for the first time since the inception of the WARC Creative...

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