WARC Media 100: Summary of results 2021

The WARC Media 100 is an annual ranking of the world’s most awarded campaigns and companies for media.
  • Many of the winning campaigns this year have the common purpose of helping consumers improve their lives.
  • Always’ Rabbi Bot, the #1 campaign, used an AI app to make it easer for women to confirm when their period was over.
  • McDonald’s is the highest ranked brand, with three campaigns in the top 100: ‘Would You Like Esports With That?’, Macca's Monopoly Playing to WIN! and You Name It, McDelivery Serves.
  • The Mindshare network maintains its 1 st place in the 2021 rankings, ahead of fellow WPP network MediaCom in 2nd....

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