28 Too Many: Zero Tolerance Ribbon

28 Too Many, an anti-female-genital-mutilation charity, created a symbol for a movement to discourage parents from practising FGM in Egypt.

Campaign video: 28 Too Many – Zero Tolerance Ribbon

Credits

Creative agency: Impact BBDO DubaiChief Executive Officer: Dani RichaChief Creative Officer: Paul ShearerCreative Director: Logan Allanson / Tres ColacionArt Director: Taskeen Limalia Associate Creative Director: Ben Griffiths / Marie Claire MaaloufExecutive Arabic Creative Copywriter: Sarah BerroArabic Copywriter: Mohamed AbdelkaderAssociate Creative Director: Giancarlo RodasDigital Art Director: James Keith ElgieManaging Director: Samantha Stuart - PalmerCopywriter: Simone MilaniStrategy Director: Noor HassaneinArt Director:Enrico Motti / Bijoy Purayil...

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