Anheuser-Busch InBev: Responsible Billboard

Anheuser-Busch InBev, a beverages company, confronted the issue of drink-driving in Brazil by creating the largest responsible consumption campaign ever.

Campaign video: Anheuser-Busch InBev – Responsible Billboard

Selected creative: Anheuser-Busch InBev – Responsible Billboard

Credits

Creative agency: Africa São PauloAgency Producers: Rodrigo Ferrari / Tais Olhiara / Juarez limaArt Director: Erico BragaCCO: Sergio GordilhoClient Services: Heloisa Pupim / Rafael Marques / Victoria JaffeCopywriter: Pedro BullosDesigner: Yllo PedraSpecial Projects Directors: Juliana Leite / Monique Lopes Lima Special Projects Manager: Fernanda SeguraSpecial Projects Producers:Fernando Alonso / Isabela Levy / Julia Newman...

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