Burger King: Moldy Whopper

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

Campaign video: Burger King – Moldy Whopper

Selected creative: Burger King – Moldy Whopper

Credits

Creative agency: INGO Stockholm / DAVID Miami / Publicis BucharestAccount Executive: Mia MelaniAccount Director: Rickard AllsterinArt Director: Ivan Montebello / Sergio TakhataCCO: Eduardo Marcues / Jorg RiommiCopywriter: Pablo MurubeCreative Group Head: Fernando Pelizzaro / Jean ZamprognoECD: Björn StåhlExecutive Design Director: Pablo DachefskyGlobal CCO: Pancho Cassis / Bruno BertelliGraphic Designer: Alexander Lundvall / Åsa EklundGroup Account Director: Stefane RosaPlanner:Simon Stefansson...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands