Carrefour: Act For Food

Carrefour, a supermarket, launched Act for Food – an programme of actions to facilitate the transition to a more sustainable food model.

Campaign video: Carrefour – Act For Food

Credits

Creative agency: Marcel ParisAccount Supervisor: Aurélie Fossoux / Eric GuillodArt Director: Clément SéchetAssistant Art Director: Alice Drapanaski / Sophie LarivièreCEO: Charles Georges-Picot / Pascal NessimCo-Head of Strategic Planning: Sarah LemariéCopywriter: Antonin Jacquot / Martin RocaboyCSO and Managing Partner: Nicolas LevyECD: Gaëtan du Peloux / Youri GuerassimovGraphic Designer: Karine Poussel / Mathieu AndrieuProject Director: Elise BrianeProject Manager:Marine Borreil...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands