Cerveza Aguila: The beer cap project

Cerveza Aguila, the beer brand, helped people drink responsibly in Colombia and globally by using its caps as offers for food, water and transportation brands.

Selected creative: Cerveza Aguila – The beer cap project

Credits

Creative agency: MullenLowe SSP3 BogotáAccount Executives: Jennifer Boshell / Sebastián Salazar Silva / Sebastián CastilloArt Directors: Julián Olivares / Laura Arcila / Diego López / Juan Camilo Contreras / Juan David MonroyBack End Developer Specialist: Freddy BenavidesBrand Manager Director: Miguel MerinoBrand Manager: Ana María OrdoñezBusiness Director: José Manuel HoyosCEO: Francisco SamperChief Creative Officer: Carlos Andrés RodríguezChief Operations Officer: Juan Pablo GarcíaChief Strategy Officer: Carolina MejíaCopywriters:Melissa Reyes /...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands