Leroy Merlin: Lessons for Good

Leroy Merlin, the Italian home improvement company, engaged with its audience by giving free DIY lessons for charities that need refurbishment.

Campaign video: Leroy Merlin – Lessons for Good

Credits

Creative agency: Publicis MilanCCO: Bruno Bertelli / Cristiana BoccassiniExecutive Creative Director: Davide BoscacciCreative Director: Livio Gerosa / Paolo BartalucciArt Director: Alice TeruzziCopywriter: Sebastien Rouviere / Corentin Salignat / Francesca FerraciniClient Service Director: Simona ColettaAccount: Arianna Di Marco / Silvia AccorneroSenior Strategic Planner: Guglielmo PezzinoHead of Social Client Services and Strategy: Stefano PerazzoSenior Social Media Manager: Andrea BiolcattiEditor:Fabrizio Squeo...

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