McDonald's: Famous Orders

McDonald's, a fast food brand, appealed to the younger generation in the US by collaborating with music artist Travis Scott.

Selected creative: McDonald's – Famous Orders

Read the full campaign case study

Credits

Creative agency: Wieden+Kennedy New YorkArt Director: Hope Jordan / Lauren Acampora / Marc DuranChief Creative Officer: Karl LiebermanChief Operating Officer: Neal ArthurComms Planner: Lizzie ManningComms Supervisor: Jazo MoisesCopywriter: Ben Bliss / Garrick Sheldon / Lesley Scheuermann / Sean JohnsonCreative Director: Jaclyn CrowleyDirector of Strategic Planning: Dan HillExecutive Producer: Temma ShoafGroup Strategy Director: Tass TsitsopoulosHead of Integrated Production: Nick SetounskiHead of Social:John "JP"...

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