Starbucks: I Am

Starbucks, a coffee company and coffeehouse chain, pioneered transgender rights by turning one of its stores in Brazil into a notary office.

Campaign video: Starbucks – I Am

Read the full campaign case study

Selected creative: Starbucks – I Am

Credits

Creative agency: VMLY&R São PauloAgency Producer: Nicole Godoy / Camila Naito / Anderson RochaArt Buyer: Monica Beretta / Mariana ResendeArt Director: Pedro Assis / Rick AbreuCalligrapher: Agatha de FavieriCCO: Rafael Pitanguy Cinematography Assistant: Jozzu FreitasClient Services General Director: Leonardo BalbiClient Services: Paula Fernandes / Danielle Shimba / Vanessa FrulaniClient:Claudia Malaguerra / Sandra Collier / Sedenir Junior / Paula Fortes / Kayla Pinho...

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