Audi: The value of Vorsprung durch Technik over four decades

Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past four decades.

Audi –The value of Vorsprung durch Technik over four decades

View the ranked campaigns that have been part of the overall Vorsprung durch Technik idea in the last four decades:

  • Number One (1995)
  • Golf (1999)
  • Wakeboarder (2000)
  • Cheetah (2000)
  • Bull (2003)
  • Satellite (2007)
  • Unboxed (2009)
  • Spin (2016)
  • Clowns (2019)
  • Beautiful Cars with Amazing Brains (2020)

Read the full campaign case study

Selected creative from the campaigns:

Credits

Agency: BBH LondonStrategist: Sofia BodgerStrategy Director: Tom Patterson / Will LionData Strategy Director: Thomas GwinChief Creative Officer:...

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