Dove: Project #ShowUs

Dove, a personal care brand, reclaimed ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Campaign video: Dove – Project #ShowUs

Read the full campaign case study

Selected creative: Dove – Project #ShowUs

Credits

Agency: Razorfish New York / Mindshare New YorkAccount Lead: Jennifer Berry Associate Creative Director: Bonnie Bottorf / Carlos Noel Perez / Kait Strovnik / Michael Emerson / Ali ColeCopywriter: Tori Probert Creative Lead: John Antoniello Executive Producer: Mary Ellen Verrusio Planning Lead: Rachel Bradshaw Print Producer: Christine Cafiero Senior Art Director: Aidan McDermott / Kim Davies / Matt Bogard / Taiyo KitagawaSenior...

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