Huawei: Dunhuang Super Perceptual Image

Huawei, a telecommunications company, promoted the launch of its new P40 mobile in China and its new AR Mpas feature by using it to give a virtual tour of a popular tourist destination, the Mogao Caves at Dunhuang.

Campaign video: Huawei – Dunhuang Super Perceptual Image

Read the full campaign case study

Credits

Agency: Ogilvy BeijingAccount Director: Sansa WuAssociate Creative Director: Yuxuan BianAssociate Account Director: Lence LiuAssociate Art Director: Wenjing LvAssociate Designer Director: Jiyuan JinCreative Director: Lin Zhao / Yan ShiExecutive Creative Director: Andrew LowGroup Account Director: Susan SuGroup Creative Director: Li ShiGroup Executive Creative Director: Adrian ZhuHead of Art: Sam ShenProducer: Cynthia LiSenior Art Director:Miya Du / Moira Li...

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