John Lewis & Partners: An amazing decade

John Lewis, a department store, released a series of Christmas-themed ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.

John Lewis & Partners: An amazing decade

View the ranked campaigns that have been part of the overall John Lewis Christmas idea in the last decade:

  • The Long Wait (2011)
  • The Journey (2012)
  • Bear and the Hare (2013)
  • Monty the Penguin (2014)
  • Man on the Moon (2016)
  • Buster the Boxer (2016)
  • The Boy and The Piano (2020)

Read the full campaign case study

Selected creative from the campaigns:

Credits

Agency: adam&eveDDB London / Manning Gottlieb OMD LondonContributors:Charlotte Wood / Tom Roach / Les Binet / Saima Vohra / Martin Beverley...

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