Lexus: Find your unbeaten path

Lexus, a luxury automobile brand, ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.

Campaign video: Lexus – Find your unbeaten path

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Selected creative: Lexus – Find your unbeaten path

Credits

Agency: TBWA\Hong Kong SARAccount Director: Kaki LiAccount Executive: Scarlett ZhouAssociate Creative Director: Mikey BattContent Director: Joyce TsangDesign Director: Mike ChoyDigital Art Director: Pyen MinJi / Yvonne NgDigital Producer: Matthew YuDirector of Client Services: Pauline WongDirector of Social: Gerald TamExecutive Creative Director: Jerome OoiGroup Creative Director: Joe ChoiHead of Digital: Anne ChanHead...

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