Bodyform/Libresse/Libra: Viva La Vulva

Bodyform/Libresse/Libra, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Campaign video: Bodyform/Libresse – Viva La Vulva

Read the full campaign case study

Selected creative: Bodyform/Libresse – Viva La Vulva

Credits

Media agency: Zenith LondonChief Creative Officer: Paul BrazierExecutive Creative Director: Alex Grieve / Adrian RossiCreative Director: Toby Allen / Jim HilsonArt Director: Mario Kerkstra / Diego de OliveiraCopywriter: Caio GiannellaProducer: Edwina Dennison / Rosie Stipic / Nikki GherardiJoint Chief Strategy Officer: Bridget AngearHead of Strategy: David EdwardsBoard Account Director: Sara AbazaCreative: Ben Polkinghorne / Scott KellyStrategy Director:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands