Gillette: BabyFace

Shaving brand Gillette targeted new dads via a multimedia campaign to try to become relevant again among Israel's beard-loving millennials.

Campaign video: Gillette – BabyFace

Credits

Media Agencies: MediaCom Connections, Tel Aviv / Grey, Tel AvivIdeation, Copywriting and Strategy: Shay ChikotayCreative Strategy and Ideation: Tal RivenMedia Strategy: Rami RushkevitsAccount Management: Shai Almagor / Gal VashAccount Supervision: Adva AizingerCommunication Planning and Activation: Shimi HamiasDigital Strategy and Activation: Roey BarkanStrategy: Yaron FarizonCommunication Planning: Dana WofsfeldMedia Negotiations and Trade: Yulia ShavelzonCommunication Planning: Gilad Kat...

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