Gushers / Fruit by the Foot: #BlackVoicesCreate

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to Black creators on TikTok by creating a program that elevated them in the US.

Campaign video: Gushers / Fruit by the Foot – #BlackVoicesCreate

Read the full campaign case study

Selected creative: Gushers / Fruit by the Foot – #BlackVoicesCreate

Credits

Media agency: Mindshare ChicagoAssistant Strategic Planner: Johnnie LovettAssociate Creative Director: DeChazier PykelAssociate Director: Nicole SchneiderBrand Experience Assistant Manager: Charis WilsonBrand Experience Director: Melissa Wildermuth / Kristin AthertonBrand Experience Manager: Greta Chizek / Kaylee PohlmeyerBrand Experience Senior Planner: Vanessa SantanaBusiness Unit Director: Emilie KnoxChief Brand Officer: Brad HiranagaCo-Founder / Managing Partner:Ahmad Islam...

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