Pantene: Beautiful Lengths

Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.

Campaign video: Pantene – Beautiful Lengths

Credits

Media Agency: MediaCom Connections, Tel AvivInsights, Ideation and Activation: Shimi HamiasCommunication Planning: Dana WolfsfeldTactical planning and Media Buying: Yulia ShavelzonDigital Insights and Activation: Roey BarkanStrategy: Gilad KatIdeation: Yaron Farizon...

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