Reese's: Halloween door

Reese's, the candy company, increased year-on-year Halloween sales during the COVID pandemic with a contactless trick-or-treat experience in the US.

Campaign details

Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: dentsumcgarrybowen, New YorkPR: FleishmanHillard, New YorkMarket: United StatesSector: ConfectioneryMedia channels: Events & experiential, Social mediaBudget: 0k

Executive summary

2020 was already spooky, but a year without Halloween? Even spookier. As king of Halloween, Reese's had to help our die-hard fans celebrate even if they couldn't go door-to-door. How'd we do it? By bringing the door to them. And by door, we mean a nine-foot-tall talking robot door. Say "trick-or-treat" and get a king-sized Reese's. No contact...

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