Reimagining marketing in the next normal

Report from McKinsey details how marketers need to adapt to long-term changes in consumer behavior due to COVID-19.
  • The shift to e-commerce is likely to stick, not only because it can be more efficient and less expensive, but also because it’s safer than physical shopping environments; this new wave of purchase data will mean marketers can enable rapid responses to opportunities or threats.
  • As consumers spend more time at home, certain categories have retained a “net intent to spend,” and they include not only groceries and household supplies, but at-home entertainment; the focus on the home makes it incumbent upon marketers to find ways to leverage home-based smart devices without being intrusive.
  • As people focus more on their...

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Insights Team
Bray Leino

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