Campaign details
Brand: RenaultBrand owner: Dongfeng Renault Automobile Co. Ltd.Lead agency: MediaCom BeijingContributing agencies: GroupMCountry: China, France, Germany, United KingdomIndustries: SUV, 4x4sMedia channels: Competitions & contests, Mobile & apps, Outdoor, out-of-homeBudget: 1 - 3 million
Executive summary
French multinational automobile manufacturer Renault unveiled its new C-SUV, the New Kadjar, at the end of 2018.
In early 2019, Renault launched a sustaining campaign focused on creating an emotional bond with consumers and increasing sales of the New Kadjar.
The campaign generated around 29 million impressions and 1,412...