Travel and hospitality brands are least optimistic about the next 18 to 24 months, according to a Gartner survey of marketing executives in North America, France, Germany and the UK at companies with at least $500m in annual revenue.
Just one-fifth (22%) of travel and hospitality brands expect the business climate over the next 18–24 months to have a highly positive impact on their performance, the lowest share across the nine verticals surveyed.
However, over half (55%) of retail CMOs say they expect the future business climate to have a highly positive impact on their performance, far...