Revive: Beat the Heat

Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.

Campaign details

Brand: Suntory Pepsico / ReviveLead agency: Wunderman Thompson VietnamRegion: APAC

Strategy

Objective

Taking clothes off your favourite celebrities on mobile. Say what???

Yes, you have read that right. But don't worry, it's all for the right reason…Introducing Beat-The-Heat from Revive, a campaign that engaged & hooked millions of Vietnamese on mobile in the mission to rescue their most loved hotties from the most hated summer hotness. After an ordinary sales performance in 2018, Revive rewrote the engagement strategy and turned around brand sales, to record an all-time best performance in 2019.

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