Campaign details
Brand: ReviveBrand owner: SUNTORY PEPSICO VIETNAM BEVERAGELead agency: Mindshare VietnamContributing agency: Wunderman ThompsonMarket: VietnamIndustries: Energy drinksMedia channels: Competitions & contests, Content marketing, Gaming and in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
In 2018, Revive faced stagnant yearly growth and low awareness. Further, there were attacks on its market share from direct and indirect competitors. Faced with tough competition, Revive...