Revive: Beat The Heat

Vietnamese isotonic drink Revive Salted Lemon ran a targeted digital and OOH campaign to recruit new users, increase market share and expand use occasions.

Campaign details

Brand: ReviveBrand owner: SUNTORY PEPSICO VIETNAM BEVERAGELead agency: Mindshare VietnamContributing agency: Wunderman ThompsonMarket: VietnamIndustries: Energy drinksMedia channels: Competitions & contests, Content marketing, Gaming and in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

In 2018, Revive faced stagnant yearly growth and low awareness. Further, there were attacks on its market share from direct and indirect competitors. Faced with tough competition, Revive...

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