Rexona: #MoveMoreAtHome

Rexona, a deodorant and antiperspirant brand, turned its Instagram platforms into inspiring movement hubs to encourage people to keep active during the coronavirus lockdown.

Campaign details

Brand: RexonaAdvertiser: UnileverAgency: U-StudioCountry: UK

Campaign Overview

Moving around while staying put

For Rexona – a brand that lives to inspire movement – a pandemic-enforced lockdown presented a distinct challenge. How could it make the world move more while stuck at home?

Strategy

Rexona's community has two internal challenges to moving more. They suffer insecurities about whether they are good, fit or strong enough to push through their own limits. They also fear judgement from others in their attempts to exercise.

#MoveMoreAtHome was designed to address both these challenges head-on. U-Studio,...

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