Rice Krispies Treats: Krispie Kitchen

Chris Harder

Confectionery brand Rice Krispies Treats recruited a virtual assistant to increase sales in the holiday season and boost the connection between American parents and their kids in a fun new way.

Campaign details

Brand: Rice Krispies TreatsBrand owner: Kellogg'sLead agencies: Starcom, Leo BurnettContributing agencies: Reach Agency, RehabMarket: United StatesIndustries: Online video, Social media, Voice, chatbots, Word of mouth, influencersMedia channels: Bread, cake, biscuitsBudget: Up to 500k

Executive summary

Parents want their kids to experience all the magic of Christmas, but the reality is that they seldom have the time or energy to make it happen. We identified a rapidly rising demand among parents looking for activities and things to do, fairytales, and desserts to make with...

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