Rinso: Let's Be Plastic Responsible

Cleef Chong, Adrian Adshade

Rinso, the laundry detergent, ignited an apathetic population to be more plastic responsible in Indonesia.

Campaign details

Brand: RinsoBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agencies: Edelman Indonesia, Ogilvy Indonesia, Net TVMarket: IndonesiaIndustries: Laundry productsMedia channels: Competitions & contests, Events & experiential, Packaging & design, Social media, TelevisionBudget: 1 - 3 million

Executive Summary

Kids grow into the space we give them. But the future of these spaces were being threatened by plastic pollution. In Indonesia alone, over 3bn kilograms of plastic waste ended up in rivers and coastal waters – the playgrounds of Indonesia – every year.

Rinso, a...

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