Campaign details
Brand: Rockwell LandBrand owner: Rockwell Land CorporationLead agency: Ogilvy Philippines Inc.Country: PhilippinesIndustries: Property & constructionMedia channels: Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Rockwell Land has raised the bar in and out of Metro Manila, the Philippines with community developments catering for a luxury lifestyle. It is competing with long-tenured, well-established developers in acquiring potential Rockwell residents but in the Philippines, they are only 1% of the population.
With the power of digital media and analytics, Rockwell Land has built its...