Campaign details
Brand: Royal Botanic Gardens, KewLead agency: Anything is Possible
Campaign Overview
Kew Gardens was on a mission to increase footfall.
But it faced dual problems: the poor UK weather and a declining attraction market. How could a better search marketing strategy help?
Strategy
Royal Botanic Gardens, Kew has a Google Ads Grant of up to $10,000 per month.
Yet the attraction wasn't getting the most from the funding due to limited in-house experience.
To sow the seeds of a better search strategy, Anything Is Possible mapped out key times to boost activity.
The agency developed...